ANIC is looking for ideas that will transform the way that African media work. This means that your idea should offer significant and tangible improvements to existing tools or techniques, or should propose new ways for African journalists to gather news, tell stories, engage with audiences, or sustain media organisations.
Ideas that have the potential to be replicated or that could scale continentally will have an advantage.
CNN iReport offers a similar platform, yet is too large and not easily accessible in Africa. Macho, meaning “eyes” in Swahili, is mobile-led to take advantage of the strength of mobile-use on the continent.
The challenge here is transparency and the space for multiple voices in the media. Another challenge is ‘evidence’ of many of the stories taking place which can easily be corrected with photographs by those who see what is happening. It gives people a chance to report and corroborate their stories.
When a news-worthy event takes place, those on the ground can photograph then upload or text what they have seen. The site will become a major photographic portfolio by African citizen journalists. Partnering media curate the relevant photos and feature the major picture stories of the day. The site will also allow people to view pictures outside the media scope, which are relevant to their own hyper local and community stories.
Pictures offer powerful and instant evidence allowing for news flow with or without the major news outlets. We intentionally launch in Kenya due to the 17.5 million mobile phones owners.
Clara Wanjiku Odero- BSc Environmental Studies. Project lead with experience in IT project Management.
Paula Rogo- Multimedia journalist. M.S. Journalism with specialization in digital media.
We have conducted market research on the project viability and established our start up costs. We are also currently amid talks with potential media partner.
We would use mobile/website advertising as our main source of income.Looking at possible subscription possibilities