Round 1

ANIC is looking for ideas that will transform the way that African media work. This means that your idea should offer significant and tangible improvements to existing tools or techniques, or should propose new ways for African journalists to gather news, tell stories, engage with audiences, or sustain media organisations.

Ideas that have the potential to be replicated or that could scale continentally will have an advantage.

moJO - keeping media honest by monitoring online journalism

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1. What do you propose to do? [20 words]

Create a ‘plug & play’ toolkit of analytical software for African journalism observatories to keep media honest & help improve media professionalism.

2. Is anyone doing something like this now and how is your project different? [30 words]


Not in Africa. A handful of universities and media observatories manually monitor journalism standards / behaviour, but none use analytical technology in any meaningful sense. moJO’s toolkit will change this.

3. Describe the real world challenge that you are trying to solve for African media [50 words]


Online news is becoming a primary information source for Africans. But, audiences are unable to objectively monitor who owns / controls the media, or when journalists retroactively change their published articles (self-censorship), or when they’re regurgitating corporate / government press releases without independent reportage, or how they’re correcting mistakes in their reportage.

4. How and why will your solution work? [100 words]

moJO will pull together a collection of proven media monitoring / quality control tools, including NewsDiffs, Churnalism, MediaBugs, and MediaMap into an integrated toolkit for African media observatories and civil society. These tools are used in a fragmented way, in the Global North, more as curiosities than a serious toolkit for media analysts. We will pull them together into a unified and integrated platform of interoperable components, with user manuals and documentation. And, we will set up a showcase instance of the new platform in South Africa, to prove that the tools can produce meaningful results, in an ongoing and systematic way.

5. Who is working on it? [100 words]

Africa’s leading journalism observator, Media Monitoring Africa (MMA), is leading the initiative. MMA’s director, William Bird, will manage the project, while Wellington Radu together with Aidan Roberts will lead a research team to help populate the platform. NewsDiffs development team, consisting of journalism digital pioneer Jennifer 8. Lee and developers Eric Price and Greg Price will help re-engineer their platform for African circumstances. MediaMap inventor, Sergiu Rosca, will help customise his platform, and will also help integrate the open source Churnalism project. A South African based developer will provide overall technical management of the project. The results will be showcase to media worldwide through the HacksHackers network, in which Jennifer plays a leading role.

6. What part of the project have you already built? [100 words]

MMA is already Africa’s leading media observatory, with 19 years of media expertise. An alpha version of NewsDiffs  is running, including in Argentina, and has been showcased by the NewYorkTimes amongst others. Churnalism and MediaBugs are both running stably as a public service in the UK. MediaMap’s alpha version won a World Bank Institute open data award in Moldova, and will be heavily customised for African requirements. The primary focus for our grant will be to refine NewsDiffs, customise Churnalism, reconfigure MediaMap, and ensure that all the tools can be merged into a coherent platform for redeployment elsewhere.

7. How would you sustain the project after the funding expires? [50 words]

Refining NewsDiffs and MediaMap, and building the platform are where the major upfront costs are. Once the platform is built, with each of the tools merged into it, the system will be integrated into the core operations of MMA and organisations like it, with negligible additional or ongoing operating costs.

Requested amount from ANIC: $50 000

To complete NewsDiffs (+ a commitment to bring member of NewsDiffs team to Zanzibar if project is shortlisted) $10 000
To rebuild MediaMap (+ a commitment to bring member of Media Map team to Zanzibar if selected)  $10 000
Build Integrated MOJo Platform & toolkit.  $10 000
Deploy, populate & bug-fix the platform for 6-months  $15 000
Outreach, documentation, demos / workshops, etc $5 000

Total $50,000  
Expected amount of time required to complete project: 6 months
Total Project Cost: $50 000

Name: William Bird
Twitter:@billbobbird
Organization: Media Monitoring Africa

Country: South Africa/ USA/ Moldova