ANIC is looking for ideas that will transform the way that African media work. This means that your idea should offer significant and tangible improvements to existing tools or techniques, or should propose new ways for African journalists to gather news, tell stories, engage with audiences, or sustain media organisations.
Ideas that have the potential to be replicated or that could scale continentally will have an advantage.
Tell a different story of “Africa” through weekly video profiles of enterprising and inspiring individuals/organizations operating out of Ghana.
There are several blogs and websites dedicated to providing positive representations of Africa. Many use images, but few use videos—one of the best ways to engage people online.
The most prevalent media representations of Africa are often those relating to the continent’s development challenges. Poverty, famine, war, and disease feature heavily; and while these things do exist, they do not tell the whole story. This project provides the rest of that story, while putting more African content online.
People want to hear good news from Africa, especially post-KONY 2012. There are many positive things happening, but they aren’t receiving the same coverage. This project brings these stories out of Africa [via Ghana] and to the world using social media and film—the same combination that made KONY 2012 so successful.
This project is not only good for Africa’s image, but also for the individuals and organizations profiled. They not only receive great exposure, but they can also use the video content that is generated by the project to promote their work online (provided they have an online presence).
Born in Ghana, but raised abroad, Sharifah Issaka has recently completed a Bachelors degree in Global Development and Health Studies and has repatriated to Ghana—the country of her birth. Sharifah has always been passionate about film, photography, and social media and her post-graduate employment is a reflection of both her academic and artistic interests. She is currently working as a media consultant for Ghana Decides (a local NGO that is using social media to inform Ghanaians about the upcoming elections) and as a social media strategist and freelance videographer at Capture Ghana (the country’s premier event photography company).
Having been in Ghana for over two months now, Sharifah has already begun networking with some of the Ghanaian individuals and organizations whose stories—she feels—the world needs to know about. She has also secured the “ghanamustgo” name on Tumblr, Vimeo, Blogspot, WordPress, and Posterous, however, it was already taken on Facebook, YouTube, and Twitter (an alternative handle will be considered for these platforms). Unfortunately, ghanamustgo.com was also in use, however, ghanamustgo.org was still available. Although Sharifah’s skills are uniquely suited to the project, it can easily be scaled continentally and carried out by videographers in other African countries.
The beauty of this project is that its long-term costs are quite minimal. After using the initial funding dollars to purchase the necessary equipment, the project is fairly self-sustainable (and any costs that arise after the funding expires can be easily covered by advertising on the various social media platforms).