Round 1

ANIC is looking for ideas that will transform the way that African media work. This means that your idea should offer significant and tangible improvements to existing tools or techniques, or should propose new ways for African journalists to gather news, tell stories, engage with audiences, or sustain media organisations.

Ideas that have the potential to be replicated or that could scale continentally will have an advantage.

THE LOCAL CONTENT MARKET - BLOGGINGGHANA

reblog reblog

1. What do you propose to do? [20 words]

Create a meeting place online and offline, for civil society, traditional media and new media professionals in Ghana.

2. Is anyone doing something like this now and how is your project different? [30 words]

Currently local content is perceived as an empty shelf rather than a vibrant market. In our quest to strengthen national capacity to produce, analyze and use reliable statistics .We desire to build an online platform with emphasis on the quality of data to inform national development priorities and enhance collaboration between data producers(NGO’s and CSO’s ) , decision makers  and traditional media.


3. Describe the real world challenge that you are trying to solve for African media [50 words]

Traditional media is struggling to find information to disseminate. Often local occurrences are covered in articles pulled off international news websites on the Internet. At the same time, civil society is sitting on rich information based on local observations, but unable to communicate them.

4. How and why will your solution work? [100 words]

Our solution has an offline and an online part and that is why it will work where other ventures have failed. The offline solution is a meeting place for civil society, traditional media people and at the same time a venue for new media professionals. At the venue we can do trainings, press conferences .let people discuss data and brainstorm joint projects. The online part is an interactive database of all these stakeholders where projects, professionals and press releases can be collated. Each organization will be responsible for adding data to the website/platform. The data must not be processed to support measures or decisions in regard to particular data subjects. The data will be used solely for development, research and news purposes. We believe that this dual approach will create advancement, friendships and awareness, which will in the long term promote a culture of promoting local content.

5. Who is working on it? [100 words]

BloggingGhana has approached and trained several civil society organizations in Ghana such on social media. However, we realize the need is immense and we also need to better liaise with traditional media. Efforts are underway to partner more civil society organizations who are involved in development-oriented grassroots mobilization to scale up data and outreach as well as use their network to educate and spread the message.

6. What part of the project have you already built? [100 words]

We have created an aggregator of Ghanaian blogs, which we currently are in the process of refurbishing/rebuilding as we have well over 200 blogs.  We are also exploring aggregating Tweets. We would like to add CSO and journalist blogs to our aggregator and let it be one aspect of the online database. We currently depend on volunteered time from members however, we require to fulltime human resources to manage our platform.

We have initiated relationships with many relevant stakeholders and technology organizations, but now need funds to do the following:

  • ·         further these connections
  • ·         Increase infrastructural capacity (setup the physical space, Internet Connectivity, etc.)
  • ·         Platform development
  • ·         awareness generation
  • ·         human resource (platform officers)

7. How would you sustain the project after the funding expires? [50 words]

CSOs can fund the costs around the database maintenance, as it gives them valuable contacts for information spreading. In addition, corporate Ghana, news organizations and Internet providers will have an interest in supporting an initiative that create local content and a larger demand for Internet services. After a start-up period of 6 months of showcasing this model, it can be sustained.

Requested amount from ANIC: 50,000 USD
Expected amount of time required to complete project: 6 months
Total Project Cost: 60, 000 USD/ annually

Name: Nehemiah Attigah
Twitter: @BloggingGhana
Organization: BloggingGhana
Country: Ghana

People Who Liked This Post

  1. marketingplanningsoftware reblogged this from africannewschallenge
  2. mediahelpingmedia reblogged this from africannewschallenge and added:
    A centralised aggregator...syndication market
  3. kayobi reblogged this from africannewschallenge
  4. Nehemiah Attigah submitted this to africannewschallenge